Inside Out
Brand / Creative / Interiors / Content / Print / Digital / B2C
Discover the World
A bespoke travel company focussed on tailor-made adventure holidays in the Nordics and Iceland.
Photography by Philip Gow
The brief
To evolve this established brand created in 1984, to reflect their strong position in the market, and the quality of their products and services. It was important to retain the iconic Arctic Tern, renowned for its annual migration of over 18,000 miles per year.
The Core Brand
Brand / Guidelines
Sub-brand
Working with the education sector
Icons
A series of icons designed to represent the destinations in their portfolio.
Brochures
As series of printed destination-led travel brochures.
Website
UX / Creative / Front-end / CMS
A complex set of user journeys defined through the UX process, which led to the front-end creative and build on a bespoke CMS.
More work
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