Infinity

The brief

Uncle were responsible for the original Infinity brand, and were asked to rebrand the business, to help them stand-out in a competitive market. The result was an identity that has stood the test of time, and continues to support their growth.

The Brand

A versatile logotype that works well at all sizes.

Sub Brands

Two Infinity sub brands created for the LMS (Infinity Campus), and customer portal (Infinity Hub).

The icon

We created this distinctive mark which is a new take on the classic infinity symbol.

Icon set

We chose the Google Material Design icon set for the Infinity brand as it was fully tested for usability.

Brand Posters

We designed large A0 brand posters and displayed around the office, to help staff understand the key elements of the new Infinity brand. This proved more memorable than just using digital guidelines.