Inside Out

The Inside Out Clothing Project helps young ex-offenders get back into the workplace through design.

Photography and video produced by KUIC Studio

Brand Guardians

Uncle has worked closely with Inside Out to define their brand and to provide mentorship to their students. We've also managed the production of their clothing, and designed and built retail space to sell their products. Uncle continues to work alongside Inside Out as Brand Guardians.

The Brand

Brand / Guidelines

Typography

Typographic styling and Tone-of-Voice (TOV)

Signature Range

An exclusive range produced for influencers

Signature Range Hoodie

Signature Range Pin Badge

Signature Range Cap

Class of 23/24

Student Selection

Individuals are picked that show creative potential and a desire for change. 
Martell / Lawrence / Joe / Michael / Chanel / Taschan / Martallus

Student Designs

We help the students get their designs production-ready.

Posters

We applied the student designs to posters, which they sell in-store.

Application

Freedom through Fashion

Label design and production was also part of the brief, and an opportunity to stand out. We used photography on the neck labels, which has given students a sense of pride and creates a personal connection with the consumer.

Tote Bag

Personalised neck labels

Sleeve labels

Retail

Westfield Stratford Pop-up Shop

Inside Out took on a retail unit in Westfield Stratford to capitalise on the Christmas period. Uncle designed and built an impactful pop-up retail space using existing store infrastructure, introducing raw tactile materials and large wall vinyls. We also built clothing rails made from scaffolding poles, for easy reuse.